10 useful facts about Inbound Marketing in Latin America

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Being useful and relevant to consumers is what the Inbound methodology achieves in companies that adopt it, and that is why its use continues to increase. In fact, the development and adoption of new technologies, coupled with changes in people's purchasing habits, drive the success of this tactic.

What are the priorities, challenges and current scenario facing Inbound mongolia b2b leads Marketing in Latin America ? HubSpot interviewed 6,399 professionals in 141 countries, of which 2,273 belong to this region, and shared interesting data. Let's learn some of them:


Priorities in the areas of Marketing, Inbound and Sales

Data on Inbound Marketing in Latin America

1. 72% believe that converting leads or sales opportunities into customers is a priority for their company within the next 12 months. But 49% also agree that increasing website traffic is also essential; the same percentage agrees with the idea of ​​increasing revenue from existing customers .

2. Regarding Inbound projects, 56% believe that improving SEO or organic presence is a priority. 48% also give the same level of importance to creating content for the blog . Meanwhile, 45% also detail that their priority is generating interactive content , and 44% to developing visual content .

3. Regarding sales, 76% emphasize that the priority is to close more deals , while 36% focus on improving the effectiveness of the sales funnel .


Challenges for Marketing and Sales teams



4. 66% of marketing professionals estimate that the biggest challenge is generating traffic and sales opportunities , but 37% also say that demonstrating the ROI of marketing activities is a huge challenge.

5. Regarding sales, 42% said it was becoming more difficult to close deals , 35% said it was getting a response from prospects , and 33% said it was identifying or capturing good sales opportunities .


Priorities and challenges in Latin America that are repeated in other geographical areas



6. Some of the ones that occupy the first place in the previous items are also repeated in North America, Australia, New Zealand, Asia, Europe and Africa. What are these similarities?

Priorities: converting contacts or sales opportunities into clients, improving SEO, and closing more deals.
Challenges: Generating traffic and sales opportunities.

Inbound versus Outbound



7. The value of Inbound Marketing in Latin America is growing strongly; 72% say that this is the most widely used methodology in their company, and 66% of those who use it say that it is effective . But this strong adoption is not only present in this geographic area; its use is also notable in the aforementioned regions.

8. 32% say that their company's current budget for Inbound is higher than last year , while 38% say it has remained the same. In fact, 60% say that Inbound practices provide the best sales opportunities . All of this means that companies are growing and are more aware of the usefulness and relevance of attracting consumer interest, without intrusive methods, in order to make them need and value the brand.

9. And what happens on the other side? 53% of those who use Outbound techniques believe that their strategy lacks effectiveness . Traditional advertising is even considered the most overrated marketing tactic, representing a greater waste of time and resources; in fact, only 10% say that this methodology is the one that has generated the most ROI in their company, versus 45% who say the same about Inbound.


Weak automation



10. 55% of sales representatives spend up to an hour a day collecting data manually . And 18% spend between 61 and 120 minutes. These are surprising numbers, if we consider that this can be done perfectly well through the various CRM software and platforms . But they are also frustrating, considering that this lack of efficiency will imply less interaction with prospects, which, in part, could explain why capturing them is one of the most difficult tasks for these professionals.


All of this data on Inbound Marketing in Latin America leads us to several conclusions. Which ones? It is essential to have the right knowledge and tools to monitor and understand the results of the campaigns that are carried out and, thus, for example, to be able to demonstrate the ROI. In addition, although some teams continue to use Outbound techniques, it is best to diversify Marketing strategies so as not to depend exclusively on resources such as traditional advertising.