By Dalí Veliz
Marketing4eCommerce Editor
LCreativity is a key factor in marketing, and the development of new trends and digital media have opened up a world of possibilities. Thus, driving the creation of new and more interesting campaigns so that brands and companies can boost their growth. Through the use of NFTs , social networks or deep fake (as we saw in the case of Lola Flores ), advertising campaigns have been evolving, with the main purpose of generating a greater impact on the communities that follow a brand.
In this way, using an ingenious fake video strategy, the frozen yogurt chain, llaollao , has achieved resounding success on social networks. However, it has also managed to raise some controversy among australia business email database users, based on the sensitivity of its new campaign, " It's a mess on Gran Vía . "
A river of yogurt invades Madrid
Madrid is filled with frozen yogurt #SeLiaEnGranVia
As we can see in the video, the starting point of this latest llaollao campaign was to show a supposed news story about how Gran Vía was flooded by an uncontrollable influx of frozen yogurt . This, having as its origin a breakdown in the machines of its flagship store located in Callao. With this humorous tone, the franchise sought to raise how the city has been filled, although not so literally, with yogurt given the different points of sale of the brand.