What does an online seller do?

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On the other hand, you need to give a user a good reason to convince them to sign up for an email list and be contacted in the future directly in their email inbox. Here are the lead magnets that convert the most , according to a study by GetResponse. The winners are videos (for example, webinars and tutorials) and written resources (such as e-books and guides). Forms and Popups The form or registration module is the key tool to insert on a website or landing page to capture leads and contacts . There are different types of forms, which differ based on the way they appear to the visitor.


The most common types of web forms are: Embedded germany telegram data forms Popups and lightboxes Forms that appear at the user's exit intent Scrolling modules Fixed bar modules Welcome Popup When designing your forms and popups , always think about the information you want to obtain for the purposes of an effective email marketing campaign . A form lets you capture a lot of information about your audience (for example, their company name, website URL, or budget), but you should consider that each additional field could discourage them from filling out the form and thus reduce conversion rates. Also pay attention to the user experience .


Never overdo it by inserting too many forms on your website. Focus on the pages with the highest traffic, or limit the appearance of popups only when users have spent a reasonable amount of time on the page. Landing Page As mentioned, you can grow your email list by inserting forms and pop-ups into your website pages. But no web page is really designed to convert visitors into email addresses. This is why you need to learn how to create a landing page , the so-called landing page. In particular, there is a particular type of landing page, the “ squeeze page ” designed specifically to collect visitors’ email addresses.