Strategic Client Growth Specialist

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These shouldn’t be confused with prospects. Prospects offer the potential to become leads, but they’re not leads themselves. There are four types of leads a business can focus on: Marketing Qualified Leads Sales Qualified Leads Product Qualified Leads Service Qualified Leads These are all brought in in various ways, with the names being relatively self-explanatory. The lead generation tactics used for each can be relatively different, but they all have the same end goal: turning a lead into a client.



Most entrepreneurs and executives will already know features of our database service that to an extent. At the same time, however, they mightn’t know exactly how important it is to use B2B lead generation tactics. To better understand how to identify and qualify these leads, read our guide: How to Qualify B2B Marketing Leads: A Basic Guide. The Importance of Lead Generation Tactics Most people already know that lead generation is important.



Their reasoning behind this is that it helps to bring in more sales, which can then be used to fuel business growth. There’s a lot more to it than that, though. The main reason for this is the sales cycle. B2B lead generation takes several months in most cases. It’s rare for it to take less time than this. It can be elongated through countless distractions, especially on the leads’ side.