But with the entry into the market of operators who use mainly web marketing and less territorial agencies, an increasingly savvy and attentive consumer has emerged . A consumer who is no longer satisfied with receiving a product or service in exchange for money, but is looking for something more: an experience, the customer wants to feel considered , wants to be at the center of the experience.
Precisely for these reasons, we are dealing with a more demanding consumer and, consequently, less and less loyal than he once was.
Infographic - The electronic signature at the service of digital onboarding
Faced with a consumer with these needs, modern marketing has replaced the afghanistan consumer email list traditional concept of loyalty with that of customer engagement . The concept of engagement implies the manifestation of an active behavior by the consumer, which materializes, precisely, in the active and continuous participation of the brand's communication. In short, unlike its progenitor, engagement contains conceptual nuances that allude to a sense of belonging and emotional involvement. But let's go into more detail for a moment.