Whether searching for vending machine rental or vegan cosmetics, another SEO trend is more precise and well-placed searches.
In other words, more specific keywords that make searches more assertive. Therefore, the strategy of using keywords with incorrect Portuguese, and thinking about how a user would write them, may no longer work.
In fact, it is necessary to make an adjustment in keyword research, and change the way they can be approached in articles.
It's very difficult, but it's efficient and helps a lot in making it easier for users to find your website.
This is happening because users are increasingly thinking carefully when searching for a term on the internet, especially when they find something very specific, such as “ complete naja beer tap ”.
The EAT Principle
This is an acronym for Expertise, Authoritativeness and Trust, or expertise , authority and reliability in Portuguese.
This is a principle that is related to:
better content creation;
better page ranking;
greater authority of the website or blog;
greater organic traffic.
Therefore, as a trend in 2023, it can be said that as much investment as possible should be made in this field to attract more audiences.
Therefore, just as a certificate of registration regularity for entities regulates civil associations, the EAT principle can regulate a website or blog in a positive way.
Core Web Vitals
Another big SEO trend for 2023 is Core Web Vitals. It examines the user experience of a website, such as web responsiveness of pages, speed and user interaction , and improved SEO rankings in search engines.
Creation of accurate and dynamic content
Creating accurate content that answers users' questions in a dynamic and interactive way is one of the best marketing strategies currently applied and used.
It's no wonder that it will be a big trend in 2023, after all, people are increasingly demanding when accessing the internet.
Therefore, consuming premium content is what drives users and makes SEO positively boost the main websites and blogs in any segment.
Therefore, producing relevant but dynamic content is still a trend and very necessary for marketing strategies to continue working well.