You start talking and everything becomes spontaneous

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The community must be safe , meaning that users must feel they can contact it without being judged or considered inappropriate. The community must be inclusive , that is, ready to welcome new people. Think of a party where you know only a few people.


You're a little embarrassed, you walk around with a drink in your hand and you don't know who to talk to, who to address. Everyone talks to each other in small groups and when you try to butt into their conversations, they do everything they can to avoid making you feel at ease.


At a certain point, you meet three people chinese malaysia phone number list who went to the same high school as you and had the same teachers , hung out with the same people, they remember the places of your adolescence just as you do.


Simple, cheerful . A crazy sense of identification and camaraderie has been created , even if until a few minutes before you had never met. Marketing Persuasion 2 The party is the perfect metaphor, in my opinion, to describe that sense of estrangement and embarrassment that one feels towards the average website.


The “sense of community” that I describe in this article is instead exactly the one that is created with the three people and that allows one to “let go”, up to – in the case of the internet – to the point of conversion, with a commercial contact .