Now comes the fun part: determining how to track your leads. Luckily (or maybe, unluckily?), there are a lot of options you can choose from.
Let’s cover the australia telegram free lead tracking solutions first.
Track Your Leads for Free with Call Tracking Technology
For a lot of businesses, phone calls are one of the most important leads they get. If a potential customer is calling you, it’s likely because they’re either ready to buy or they’re trying to decide between you and a competitor. So, being the smart business owner you are, you obviously want to know what marketing enticed them to give you a call.
Using call tracking technology is one of the best ways to track phone leads, and it works with both online and offline marketing tactics. Sound too good to be true? It’s actually pretty easy!
Using call tracking technology is one of the best ways to track phone leads, and it works with both online and offline marketing tactics.
Okay, so how does this “magical” tracking work? With call tracking technology, you basically associate a different number to each marketing tactic (of course, they all route to your main phone line to make it easy for ya!) Each number rolls into a report so you can see what number the caller used, which allows you to see which marketing tactic drove that call. Easy peasy, lemon squeezy.
Plus, a lot of call tracking technologies also record your phone call so you can hear how your staff handled the call (you might be surprised how many potential leads are lost because of less-than-ideal phone calls)
Oh, and there are now HIPAA-compliant options for all you healthcare businesses out there!
Track Your Leads for Free with UTM Codes
Have you heard of a UTM code, (for all you acronym geeks out there, that’s short for Urchin Tracking Module)? If you’re unfamiliar, a UTM adds special code to the end of a URL so you’re able to track where people accessed your link (by associating the right link with the place you posted it).
For example, if you want a way to track how many people are visiting a specific landing page from Facebook, the link you’d include in your ad would have a code like “utm_source=Facebook” properly placed within the URL.
Here's an example of a UTM for LOCALiQ that we use to track leads.
Here’s an example of a LOCALiQ UTM. You can see the source is Facebook, the medium is social media, and the campaign is 2020 Blog.