What do ICT, communication and psychology have in common? Everything. These concepts underline the urgency of the arrival of 'new' communication professionals under the influence of five trends. Only in this way can they regain control. In this article I would like to share the lessons I learned during a knowledge afternoon for communication professionals of Only Human.
Imagine you are a communications professional from the future: you are confronted daily with a bombardment of data that you have to make sense of, extensive behavioral analyses of potential customers and a constant afghanistan mobile phone number list stream of communication via all kinds of exotic devices. Whether this will really become reality is questionable. What is certain is that communication is increasingly based on balanced and extensively analyzed data. Communication based on mathematical certainties, you could say.
During the knowledge afternoon of OnlyHuman that I attended, I already got a foretaste. Communication professionals should not rest on their laurels for too long, I learned there. Their knowledge is already constantly at risk of becoming outdated. During the meeting, experts will speak who keep up with developments in specific sub-areas. They will pass on the knowledge to those present: that way, everyone learns.