Reddit’s SERP dominance and what it means for your brand

[suchona.kani.z]

Reddit’s presence in search engine results pages (SERPs) is nothing new. Although the social platform’s content has recently gained more prominence via Google’s shiny new “Perspectives” tab—which focuses on people-generated discussions—Reddit has appeared in the “In the News” box (now “Discussions and Forums”) for almost a decade.

What is eye-catching these days is how often Reddit threads are showing up and the breadth of keywords Reddit content can facilitate high on the SERP. Reddit results on the SERP are encompassing both branded and non-branded search queries, covering all levels of the customer funnel—Knowing, Thinking, Planning, Doing, Feeling—and spanning across industry verticals, including YMYL categories (Google’s “Your Money or Your Life” criteria; topics that can potentially impact a person’s future happiness, health, financial stability, or safety).

Using SEMrush, our analysis of the reddit.com domain on the US keyword el salvador leads database shows a +207% increase in total ranking keywords. To put that in perspective, that’s +110 million additional keywords the Reddit domain is ranking for now compared to the spring of 2023. If you look at only Page 1 queries, it is a +322% increase, or an additional +29 million keywords. For the top three positions, it’s a +266% increase, or an additional +7.2 million keywords.



A year ago, Google announced that it would “soon” start showing more “hidden gems” content as part of an update to its helpful content system. We didn’t hear anything else about “hidden gems” until Danny Sullivan posted on the Google Search Liaison X account that it had been “live for months” and was not part of the helpful content system.