Calculate the cost of your services/products

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You’ve decided to write a proposal for your business. And now you need a great proposal to get the customers you need to grow and expand.

This is easier said than done, especially when you are not sure what you should say or include in the proposal.

All you know is that your proposal needs to wow your recipients so you can get the projects you need to succeed.

In this article, we’ll help you do just that, in your very first proposal. There are a number of things you want to avoid doing, such as talking too much about yourself, your experience, your portfolio, and your services.

So let's take a look at the ingredients you need to create a winning recipe.

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Interview your customers carefully
Before you put ink to paper (or screen), you need to know everything there is to know about your customer. How else will you know how to market your solutions to them?

So the first step is to interview your customers and learn everything you can about them. This includes knowing their stakeholders and their needs.

Here is a short list of some of the questions you need answers to:

Who buys your service? Find out who your buyers are and what the approval process entails.
What are their pain points? Find out the customer's past experiences with products/services like yours and do web research to find out what competitors are doing and their pain points. Find out how to solve these pain points and gaps to move their business forward.
What is their budget? Sometimes you can learn a lot about your prospects’ spending habits using market research. But it’s also a good idea to ask the client what their business budget is. That way, you can avoid writing proposals to clients that won’t yield an ROI.
What is the deadline? Some companies will have a deadline and some will not. This is essential so you don't miss the opportunity to submit your proposal.
What are your best solutions to help the customer? This is vietnam news latter based on the answers to the questions above, namely who are the buyers, their pain points and the deadline.
What are your business costs? If your proposal is accepted, how much will you have to spend to perform the services? For example, labor and materials. Calculate what your profit will be to see if it is worth it.
Once you know everything there is to know about the client (through conversations and Internet research), it's time to start putting together your proposal.


Now that you have information and answers to important questions, it's time to do a little more planning. So I'm not writing yet.

The next step is to estimate the cost of your solution. In other words, how much you will charge the client. All the details you have gathered so far should help you calculate an accurate estimate.

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If you offer services, you can use the following tips to help you: