Which Countries Have the Most Demand for Digital Marketers?

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The ways we access information, communicate with one another and carry out day-to-day tasks such as banking now take place solely online. With over half of the world’s population using the internet, it’s no wonder that the demand for highly skilled digital marketers is growing. If you’re not convinced, have a look at the Salary Guide for Digital Marketers.

However, not all internet usage is shared lack data equally around the globe. For example, according to Internet World Stats, 94% of North Americans access the internet regularly compared to only 43% of Africans.

For digital marketers and marketing graduates, this rate of internet usage can significantly impact where their skills are needed most around the globe. In a career that thrives on connections, digital marketers must focus their efforts on the right demographic and the right service or product.

So how do digital marketing efforts measure up when compared to other countries around the world, and where are the best cities for marketing jobs? The Financial Times (FT) found success on WhatsApp by sharing two free articles per day with select groups of WhatsApp users. The publisher found that honing its content to include market-related stories rather than news made readers more likely to return to their site within seven days.

Based on a survey of its WhatsApp users, the FT discovered that 80% of the people it reached through the platform were not subscribers. They were also younger, with over a third being between the age of 26 and 35. Overall it found that people who joined the WhatsApp group were 40% more likely to visit its website and subscribe.