Main directions of content promotion

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ontent marketing is gaining popularity every year. This is not a tribute to fashion, it is a serious and long-term trend. The fact is that traditional marketing, focused on direct advertising, has recently been increasingly losing its effectiveness. The consumer has developed a strong immunity to direct advertising. That is why content marketing is the future.

What is content marketing
Content marketing is a stockholder database
marketing strategy built on the creation and distribution of relevant, unique and consistent content, and therefore valuable to the consumer, to attract and retain the target audience, gain their trust and stimulate sales or other useful actions.

In content marketing, it is possible to use only quality content. The information garbage that has flooded the Internet now is not content. And it is not suitable for content marketing, rather it is even harmful!

Content Marketing Strategy
Content marketing strategy is a general strategy for choosing the main directions in creating and distributing content. Marketing strategy is often confused with a marketing plan. But a marketing plan is a step-by-step plan of activities, drawn up taking into account the developed marketing strategy. In other words, a marketing strategy is what goal you want to achieve and what paths you will take to achieve it. And a marketing plan is what specific actions and in what order you will take to achieve the set goal, with numbers and deadlines. That's if we simplify it completely.

The main areas of content promotion include:

Your website
Blogs
Social media
Information and news portals
Mailings in messengers
e-mail newsletters
Content Marketing Tools
Social Media Posts
Video content
Photos and images
Articles
Webinars
News
Content Marketing Examples
An example of content marketing is, among other things, this article. The article was written by specialists of the digital agency "Internet-Prodvizheniye" specifically for clients. A clear and concise article, quite detailed, but without fluff, written by practicing specialists is designed to increase the level of customer trust in the company.

Order content marketing
You can order full-cycle content marketing, from strategy development to content creation and posting on various resources, from our digital agency "Internet-Prodvizheniy". The possibilities of content marketing will be especially well revealed in the comprehensive promotion of your company's website on the Internet.

Order quality content