In theory, any query can trigger the Google People Also Ask box to appear , but the algorithm also takes into account your location, device, and web browsing history. Last but not least, the search engine takes into account the overall content of the SERP it is displaying. If you are a local business, it is essential to optimize your online presence by creating and maintaining your Google Business Profile, you can find our guide here .
In fact, therefore, there is no “mechanical” way to end chile number data up in the PAA box: there are no forms or requests to complete. If anything, there are a series of good practices that are transversally valid on the SEO side and some precautions… Let's see them. How to try to get your web pages into the “people also asked” box Let's see how to increase the chances of entering these precious Google information boxes. Even if we don't succeed, the best practices expressed below are still valuable from an SEO point of view.
Check out the FAQs in your industry Before you start designing web content, do some research on PAA, other search engines and in general also on industry forums: it will be of great help to enrich the structure of your web content. Respond effectively to users' interests By effectively answering the questions people ask on Google, forums, and other online search engines, your content becomes more targeted and can be a better source for Google snippets.