-commerce in social networks as a new source of income

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E -commerce has experienced significant growth in recent years. The emergence of social networks as online sales platforms bolivia phone data has contributed significantly to this development. More and more businesses are turning to social networks to expand their reach and generate additional revenue. Micro-enterprises are the most affected in France. The merger between e-commerce and social networks has opened up promising new opportunities for entrepreneurs and their customers.

Social networks offer businesses a free online showcase to showcase their products or services. Platforms such as Facebook, Instagram, Pinterest, Snapchat and TikTok allow brands to create professional profiles to display their products and interact directly with their customers. This new interactive space offers the opportunity to cultivate a closer bond between businesses and their audience. Trust and loyalty are two particularly interesting directions to develop on these vectors.

One of the most notable trends is social commerce , where consumers can buy products directly from brand posts or stories on social networks. For example, Instagram offers a Shopping feature that allows users to browse and purchase items without leaving the app. In addition to creating a secure payment space for the buyer, this channel improves the purchasing process and strengthens the customer experience. Micro-entrepreneurs are particularly fond of social commerce , also called social selling . It allows them to save the costs of creating and maintaining a website.