TikTok seduces senior consumers

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4 out of 10 users over 65 years of age already use this social network monthly, compared to 70% of younger people. 28 million people access social networks ...

According to a recent study by GfK DAM on the use of social media in Spain, TikTok is no longer a network exclusively for young people. Older people have already been seduced by its content and no less than 40% of those over 65 already use it regularly. A very important reality for those who design online marketing campaigns.

TikTok users
The study highlights that more than 28 million people access social networks every day in Spain. On average, we spend 42 minutes a day on them, but... what is consumption like depending on age? The most striking fact reveals that 4 out of 10 senior users , that is, those over 65 years old, use TikTok monthly . Looking at the behavior of senegal phone data young people between 16 and 24 years old, this percentage increases to 70%. Among the preferences of these users, there are also ephemeral content networks, such as BeReal and Snapchat .


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LinkedIn is the most used by 38% of those between 25 and 34 years old , while Instagram is the network with the most democratized digital consumption, since all age segments have a similar behavior, with consumption ranging between 70% and 80%.

There are no major differences depending on the day of the week: Thursday is the day with the highest use, while on Saturdays we take a break from digital life and the average number of users drops by one million.