Judit Escudero , Marketing Manager Iberia at Channable
Participants at the M4C Sessions Breakfast with Channable
1. Between uncertainty and the certainty of increased results
During this session, some of the professionals felt a certain uncertainty as to what will happen this season, taking into account the inflation that has been on everyone's lips for months and the increases in the costs of advertising campaigns. However, after having analysed it from a more critical point of view, it has been possible to observe that everything indicates that it will go well, that the figures from the previous season will be exceeded, without forgetting the fact that Peak Season is not only Black Friday, but also other dates such as Cyber Monday, 11/11 or Christmas, which also play a very important role in this season.
2. Prepare in advance
Everyone agreed on one thing: you have to prepare for ghana number data Peak Season in advance , because even when you do, there can be surprises. Including a business vision in preparation, not just a marketing one, which includes product selection and stock management, which requires months in advance.
The current situation is that agencies have to be constantly adapting. One of the fields in which new things need to be learned all the time is technology , which is crucial to be able to successfully automate campaigns, and artificial intelligence . On the other hand, adapting strategies to all available channels and reaching the consumer in these periods is key to transmitting the message that the brand wants to send to its client and creating an impact that allows it to obtain the expected results.