It is at this stage that he establishes the necessary information and the hierarchy, then providing the copywriter with all the useful indications for writing the texts. The copy must respect the chosen tone of voice and a structure based on a title and short contents, with visual elements (such as photographs, images and infographics). For example, useful content should explain the benefits of the product or service , its possible fields of application, the advantages of purchasing it and the problems it can solve.
The visual aspect, moreover, will be strictly related bulgaria number data to a well-structured path to make all the necessary information immediately available to users. The content designer, therefore, together with the art director / graphics department will evaluate the best font, the use of colors, bullet points, bold, italics, the position of CTAs and outgoing links. Speaking of content… is long, short and UX better for getting on the first page of Google? 3. Testing and analysis We have reached the last stage.
After publishing the texts and visual elements, all that remains is to test the website, analyzing the reactions of the users . To do this, for example, several parameters are evaluated such as: the number of visits to the site, the length of stay, conversions and conversion rate, other project-specific KPIs. If the data highlights any flaws, we will work on the critical points , testing different layouts (A/B testing) by modifying texts, titles, CTAs, font size, etc.