It's not all about the logo. Do you know what your brand's visual identity is called?

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The normal thing is to talk about a logo term with which we refer to a graphic symbol that visually identifies a company, a brand or a product. But the truth is that it encompasses a whole family of different graphic resources, but that we do not know how to distinguish. These are

Logo
The most common, the term we usually use for everything when referring to a company's brand image. The RAE includes two meanings of the term: “A peculiar graphic symbol of a company, commemoration, brand or product” first, and “a group of letters, abbreviations, numbers, etc., fused into a single block to facilitate typographic composition”, second.

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However, if we speak more precisely, the world of design and marketing understands that a logo is when that brand image is identified only with a text. That is, it uses only words and typographic creativity for the identity and representation of the brand. Examples: Coca-Cola, Zara, Visa, Google, Disney, Canon…

It's not all about the logo. Do you know what your brand's visual identity is called?

Unlike the previous one, the isotype corresponds russia phone data to the graphic representation of a symbol that identifies the brand, but without mentioning it expressly, that is, a visual abstraction that represents its image in such a way that the brand is recognized without textual elements. Examples: The Twitter bird (now X) , the Lacoste crocodile, the Apple apple or the two perspective arches that make up the M of McDonalds and in which, if we look closely, some see a mother's breasts.

The isotype can be a very important element in the design of visual identification. Almost all brands have a logo, some have a logo and an isotype and very few manage to identify themselves solely with an isotype. When a graphic brand includes an isotype, it is convenient to consider it as the main identifying element, above the logo.

It's not all about the logo. Do you know what your brand's visual identity is called?