If our eCommerce has a mobile app, it is time to use push notifications for this purpose.
Ideal for sending short, personal messages with specific offers, usually with very short expiration dates, such as flash offers.
Although remarketing is not a specific lead nurturing strategy, it can be used as such, and in fact it is used as a reminder, especially in cases of abandoned shopping carts. In any of the channels, it is necessary to seek double adaptation of the message: to the channel and to the type of lead.
As with all marketing actions, measurement is essential germany number data to assess whether we are having the success we were looking for or whether we need to modify the strategy. It is important to define KPIs in the field of lead nurturing in order to fit this aspect of marketing into our overall strategy.
In this sense, we must be clear about how the leads move in the matrix above, since if the trend is to the left or downwards (or both) it is evident that we are not doing well and we must review our lead nurturing strategy.
Conclusions
It is very important not to overfeed leads, as they can die of overeating. Both the quantity and frequency with which we contact them must be carefully evaluated and segmented based on the different types of leads, and even the market in which we operate. A lead nurturing strategy for car insurance, which is renewed once a year, is not the same as for an eCommerce in the retail sector.