Tracking Results . To understand whether goals have been met, creators should be provided with custom tracking links or discount codes that allow them to calculate their return on investment (ROI), if we are talking about campaigns that involve lead collection or sales. Speaking of ROI and investments, it may be useful to read our article: Mistakes to avoid in a digital marketing strategy, between KPI and ROI Why do influencer marketing? Investing in one or more influencer marketing campaigns can bring interesting benefits to a brand.
For example, it is useful for: gain consumer trust; increase bosnia and herzegovina number data brand awareness and reputation, as well as visits to the company's various digital touchpoints; offer an authentic, non-self-referential experience; generate word of mouth. But be careful: recent news stories – yes, we are talking about the Chiara Ferragni and Balocco case again – make us understand that, to avoid unpleasant boomerang / shitstorm effects , each campaign must be carefully studied, communicating clearly with people , without leaving anything to chance.
Trust is important: if you make a misstep, the consequences can be disastrous and compromise the reputation of the brand (as well as the creator). This is why turning to communications professionals is the first step to doing “everything right”, respecting laws, guidelines, but above all your audience. Lately, there has been nothing but talk of artificial intelligence . ChatGPT, Gemini, Claude, Dall-E, Midjourney, Whisper… there are so many text and image generators to choose from.