Is it hard to buy thick waffles on sale? SMS notifications prevent you from missing out on limited-time delicacies!

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McDonald's recent launch of "McGriddles" Thick Waffle Burger" has caused a wave of craze, with many consumers queuing up early in the morning to snap up this limited-time breakfast. However, due to insufficient supply, the meals in some stores were quickly sold out, but the announcement was not obvious enough, resulting in many people queuing in vain, and even being informed that they could not purchase the food when ordering, leaving many consumers disappointed and dissatisfied.

Cover image of Thick Waffle Castle

This incident exposed a key issue in popular product marketing: how to effectively manage consumer expectations? If SMS marketing can be used, this situation may be improved and the consumer experience and brand image can be enhanced.


Sold out notifications to avoid causing consumer confusion

SMS marketing is a direct and instant communication method that can effectively deliver important information to consumers. Taking this thick waffle incident as an example, McDonald's can notify members through text messages based on the supply status of each branch to remind members whether the product is still in stock. For example, when a certain store's breakfast is about to be sold out, a text message can be sent to inform members that "OO store's thick waffle buns are uae whatsapp phone number about to be sold out. It is recommended to confirm in advance" to avoid customers making a wasted trip.



Restock notifications attract consumers to return

On the other hand, when limited-time products are restocked, McDonald's can also use text messages to remind all members. For example, "Dear members, the limited-time thick waffle burger has been restocked! Limited supply, come and try it now!" This will not only attract consumers to return, but also continue to increase product sales in a short period of time.



Conclusion

The McDonald's Thick Waffle incident reminds us that every detail of the consumer experience can affect brand reputation. The use of SMS marketing can not only communicate supply information in real time and avoid consumer dissatisfaction, but also effectively shorten the distance between brands and customers. In the future, SMS marketing will become an important tool to improve the consumer experience and help companies stand out in the fiercely competitive market.