Upselling, or additional sale in Spanish, consists of offering a client or potential client an additional product that is optimal or better than their main purchase intention.
Before continuing, one thing must be made clear: Upselling consists of the strategy of adding an additional product that is optimal for the main purchase intention. This means that at all times you are seeking to satisfy the customer with a better product for their purchase intention.
Upselling example
As we have defined, upselling is offering a customer or potential customer an additional product that is optimal or better than their purchase intention. The example of airlines will help you clarify upselling better.
You go to an airline website and your purchase intention el salvador number data is to travel from Madrid to Mexico City because, among other reasons, the price seems reasonable: $999, it doesn't sound bad. Your main purchase intention is the plane ride. However, they start offering you a more comfortable seat, gourmet snacks, and preferential treatment and since you want the flight to be special, you select them all, so the flight that originally cost $999 now costs 3 times more. These upgrades will constitute the airline's upselling strategy by offering you different additional services to your main purchase intention.
You have arrived at the website with the intention of purchasing the flight (Primary Purchase Intent) and through an offer (Upselling Strategy) you have added priority boarding, a more comfortable seat and gourmet snacks. (Additional Products)
These are not cross-selling products like car rentals or hotel rooms.