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What to offer as a reward for a startup on a crowdfunding platform
Crowdfunding is an opportunity to raise money for a project from people who believe in it. But authors should not forget that the key to success is a well-chosen reward.

Fedor Murachkovsky, founder of the crowdfunding platform Planeta.ru, will share effective ways to motivate people to support a crowdfunding project.

Why do authors need rewards?
It is important to understand that rewards are turkey whatsapp phone number not just a formal thank you or a symbolic gesture. They are a powerful tool that not only draws attention to the project, but also creates a sense of ownership and confidence in its success among participants.

Planeta.ru, together with the Association of Investment Platform Operators, conducted a survey among participants in crowdfunding projects to understand what rewards are most attractive to participants. The results showed that:

28% of participants preferred material rewards - books, discs, calendars, other project merchandise or other physical lots;
17% of participants expressed their willingness to support a project if they liked it on an emotional level, without requiring physical compensation from the author;
15% of participants would be happy to receive an autographed product from the author, for which the collection was announced;
13% of participants expressed their willingness to support the crowdfunding project on a voluntary basis.

Rewards in a crowdfunding project serve several purposes:

Motivation for participation. Rewards motivate people to participate in the project. The more attractive the rewards are, the more likely people are to invest in your project.
Pre-sale of a product. Rewards can be a product that you plan to create with the funds raised through the crowdfunding campaign. Such offers can attract potential participants by providing an opportunity to access the product or service at a favorable price or before others.
Promotion : Attractive and exclusive rewards can serve as a tool for promoting your project.

To get people interested and receive financial support, it is important to offer the audience something valuable and attractive that will encourage them to choose your project. There are several reward options for crowdfunding projects:

Gratuitous, or "support for any amount" (minimum support amount is 30 rubles). This is the most basic type of reward, such a lot is based on a sense of involvement and a desire to contribute to the success of the project. They are especially effective for a wide audience, as they do not require significant financial costs.