Today, content sits at the heart of most marketing plans. The result? A better experience for everyone.
Many people think that we are facing a trend, but content has always been the only means through which the public can be captivated and retained. This is why large companies are increasingly investing in the generation of quality content .
The customer journey has evolved in step with new technologies . And this has a lot to do with content. Voice technologies are the next revolution in this regard. The dream of human beings has always been to be able to use their voice to control those machines that some apocalyptic visions assure will end up dominating us .
According to a recent study by Baidu 's engineering department , voice-based systems currently have around 90% accuracy. This percentage can be improved but is already much higher than that reported by other technologies.
"When the accuracy of voice recognition systems is between 95% and 99%, we will go from barely using them to becoming the trend in fashion," the company says.
The following graphic collected by The Drum shows how we are heading towards a world in which we will be able to create increasingly intelligent machines. So much so that they will easily resemble the human brain . This opens up a whole world of possibilities for voice-based technologies and, therefore, for content generation:
From a hardware perspective, tech giants are increasingly investing armenia phone number in voice recognition systems . This translates into greater affordability, access and usability among the masses.
The key to this whole framework lies in building a thorough journey for each user through our products and services. And this involves having a multidisciplinary profile made up of:
– Developers with experience in creating actions and skills
– Content expert with knowledge about consumers for the generation of these
– SEO
– Editor in charge of giving form, tone and coherence to the content
– Researcher/Analyst responsible for identifying user micro-moments
Don't forget that the market will become more and more complex and competitive. Now is the time to take a step forward, as the big tech companies are the ones pushing the process.