By Daniela Carrasco
Marketing4eCommerce Editor
GGoogle AdSense has announced two major changes that will impact how publishers monetize their content starting in early 2024. These updates focus on the revenue share structure and pay-per-impression method, and aim to provide publishers with greater transparency and a more consistent way to compare monetization rates .
Google AdSense is an online advertising program offered by Google that allows owners of websites, blogs, and other types of online content to earn money by displaying relevant advertisements on their web pages . AdSense is one of the most popular ways to monetize online content and is used by publishers worldwide.
How the new changes will work
Of these two changes, the first has to do with the croatia number data revenue sharing structure and the second with the method of payment to publishers. We will tell you more about each one in detail:
Change in the income distribution structure
Until now, AdSense operated with a structure in which publishers received 68% of the revenue generated through the ads they displayed on their websites. However, this system has been modified as follows:
The AdSense network will now split revenue sharing into separate fees . One for the buy side (advertisers) and one for the sell side (publishers). This means that the costs associated with buying advertising and selling advertising space will be separated.