By Daniela Carrasco
Marketing4eCommerce Editor
Meta continues to work to introduce innovations that help businesses grow and connect with new customers. As an example of this, it recently announced a series of tools and features designed to boost advertising and lead generation , providing advertisers with more efficient and effective tools to achieve their goals.
Specifically, the company introduced three new features ranging from advertising tools to AI-powered features and optimized lead management through CRM partnerships.
New Meta tools for businesses
1.New advertising tools
Meta is expanding its advertising tools to find potential costa rica number data customers across all of its apps, highlighting the popularity of Instagram . For example, advertisers using click-to-direct message ads on Instagram can now offer coupons to users who complete Q&A streams . These coupons can then be applied to future purchases or services, providing an additional incentive for participation.
An innovative feature being tested is the Instant Form ad format . This format allows users to discover, consider and select multiple businesses to submit information to simultaneously, simplifying the process and providing convenience for both users and small businesses. For example, if a user sees an ad to sign up for a wedding dress fitting and fills out the form, she will be given the option to share her contact details with other businesses deemed relevant, such as a hair salon or photography studio.