Founded in 2007 by Ferran Burriel, the digital marketing agency NothingAD specialises in the field of digital media acquisition and planning. Burriel, an advertising professional with a long career in the country's leading agencies, saw a great business opportunity in the fact that the experience was available in the large agencies – and their high fees.
The digital marketing agency NothingAD was created with the aim of building a digital bridge for those small and medium-sized businesses that did not have the necessary resources to be competitive in the digital sector.
By making digital marketing professionals available to these companies, NothingAD has been in the market for 10 years. A decade of meeting the demands of the sector while continuing to increase its extensive client portfolio.
NothingAD was created to meet the needs of the digital sector
Over the past 10 years, the digital sector has changed considerably. And so have the needs of our clients. In addition to the taxing power that Google already had in 2007, the reach of social networks has been added, and in recent years, the boom in programmatic buying.
“The clients’ digital strategies have become more complex. We have gone from albania phone number relying on Google and different affiliate programs for acquisition strategies, to adding social networks and programmatic buying. This has diversified the clients’ strategy even more.”
After 17 years learning from large agencies, Burriel, CEO of NothingAD, draws this conclusion about the direction that his digital marketing agency has taken to reach its maturity.
He also sees the horizon towards which the next steps to follow will be directed. That is, keeping up to date with the latest trends in order to continue growing and to be able to position itself in the market as a benchmark.
Achieving goals and improving results, year after year
Throughout this decade of presence in the digital sector, NothingAD has been
specialising in various areas. Among its achievements, it stands out for having been an Approved Agency of the Generalitat de Catalunya for more than five years.
In addition, it was recently selected to take part in the advertising management of one of the campaigns with the highest budget in the State, for the Metropolitan Area of Barcelona (AMB).
But planning is not the only marketing sector in which NothingAD has received outstanding recognition. Along the way, its team of professionals has certified the guarantee of its services as a Google Partner.
In the same way, it became the first digital marketing agency in Catalonia to achieve more than 100,000 followers on Facebook, with one of its clients.
The advantages of working with a small digital marketing agency
In short, NothingAD is a digital marketing agency that has managed to convey a message to large advertisers. “If they really want to change their business, they must change their behaviour, their routines and their way of seeing advertising,” Burriel points out.
In fact, “the change that Unilever has recently made, betting on Startups and moving away from large agencies, is a path that we have already taken,” he adds.
A path that many large clients will follow when they see that being the main client for an agency has more advantages than working with a large agency.
This is endorsed by large companies that have trusted NothingAD's services throughout this decade in the sector. As is the case of the Generalitat, AMB, Quonext, TV3, Thomson Reuters, Aura Energía, Esthederm, ICF or Avalis among others.