Automatic tax calculation can save

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Creating efficient workflows
1. Activate automatic tax calculation
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and avoid errors. This tool automatically calculates the correct tax rates based on your customers' location, taking into account country-specific tax regulations.

2. Working mobile
Take advantage of the ability to manage your store on the go. With mobile apps for iOS and Android, you can process orders, update products, launch promotions, and receive notifications of new sales - all from the convenience of your smartphone.

3. Set up individual order statuses
Make your ordering process more transparent by using customized order status messages. With individual status notifications, you keep your customers up to date on the progress of their order, which builds trust and reduces queries.

Develop a sales strategy
1. Plan discount campaigns
Attractive prices can have a strong influence on purchasing decisions. Take advantage of the opportunity to offer discounts on items or categories. For example, you can limit discounts for a limited time or create special offers for new customers.

2. Introduce shopping cart discounts

Another strategy is to offer discounts on the total shopping cart value. For example, you could offer a 10 percent discount for goods worth over €100. This motivates customers to add more products to their cart to receive the discount.

3. Offer vouchers and coupons
Flexibility is key here: create coupons for discounts, free shipping or a combination of both. Such coupons can be limited to specific products, categories or even shipping methods to efficiently control costs.

Plan your holiday marketing
1. Improve search engine optimization (SEO)
Use the holiday season to increase your visibility in search engines. Optimize your product pages with relevant keywords, attractive descriptions and clear calls to action. SEO is especially important for attracting new customers who are not yet familiar with your store.

2. Use email marketing effectively
Email marketing has one of the highest returns on investment in digital marketing. Create a holiday campaign with personalized messages, offers, and reminders of upcoming sales. Schedule your emails to send during peak sales times, such as Monday or Thursday evenings.

3. Use TikTok for advertising
With over a billion active users worldwide, TikTok offers a huge reach to promote your products. Connect your product catalog to TikTok For Business to run ads that speak directly to your target audience. Showcase your products in creative short videos that will be presented to users in the "For You" section.

Learn more about TikTok image formats here.

Strengthen customer loyalty through efficient communication
1. Recover abandoned shopping carts
A common problem in e-commerce is shopping cart abandonment. The average abandonment rate is around 70 percent. Use automated emails to remind customers that they haven't completed their order. This strategy can significantly improve conversion rates and help you regain lost sales.

2. Personalize thank you messages
Take the opportunity to send your customers a personal thank you message after a purchase. Include additional discounts or product recommendations. This not only creates a positive connection with your store, but also encourages customers to make further purchases.

Conclusion: Your successful holiday season 2024
The holidays are not only a stressful time for retailers, but also an extremely lucrative one. With the right preparation, you can not only maximize your sales, but also delight your customers. Remember:

Optimize your store: Create attractive gift sections, offer gift cards and use videos to showcase your products in the best light.
Keep your inventory ready: Forecast demand, set up stock alerts, and enable pre-orders.
Simplify shipping and processes: clearly communicate delivery times, use automated tax calculations and stay flexible with mobile apps.
Plan wisely: Develop a sales strategy, use discounts in a targeted manner and use innovative platforms such as TikTok for your advertising.
Nurture customer relationships: Recover abandoned shopping carts and leave a lasting impression with personalized thank you emails.
With these steps in place, you'll be well prepared to make the most of the 2024 holiday season. Now is the time to implement these strategies and set your store up for success.

We wish you a successful and happy holiday season!

Cover image: Unsplash