The fascinating history of Twitter: full of successes, failures and other adventures of one of the most used social networks in the world.
twitter and x logos on black background
December 27, 2023
By Maria Bastero
Content Manager at Marketing4eCommerce
QYou may not know it, but the history of Twitter , far from being the typical boring story about investors and offices, has a morbid quality that is more like typical Hollywood narratives .
Unlike other Silicon Valley startups, Twitter's success is due more to the collaboration of several individuals than to the revolutionary idea of a single visionary. At different times throughout its life, several people have provided ideas and also leadership that have made Twitter one of the most important social platforms. Of course, this group collaboration has been anything but ideal .
History of Twitter: How the idea germinated
Twitter triumphs, Jack Dorsey is ousted
The end of Evan Williams and the bosnia and herzegovina number data triumphant return of Jack Dorsey
Elon Musk's appearance on the scene
Linda Yaccarino, Twitter's new CEO
Twitter becomes X
The story of Twitter, the social network that revolutionized the world of media
History of Twitter: How the idea germinated
The history of Twitter marks a milestone in the evolution of social networks , and begins in 2004 in the apartment of Noah Glass , an American programmer who came up with a project called Odeo : his fundamental idea was the possibility of leaving a recorded message in MP3 format when making a phone call, which was stored in the Cloud. This project was later joined by the creator of Pyra Labs, the software used to create Blogger.com , Evan Williams . Shortly afterwards, Odeo became a podcasting platform with 14 employees, including the CEO, Biz Stone – a former colleague of Williams at Google – and the designer Jack Dorsey .
At first, Williams was just an advisor and investor in Odeo, not a founder. He later took on a more active role, becoming a co-founder and eventually becoming the company's CEO. Unfortunately, around that time, Apple launched iTunes and Odeo was doomed to fall. Williams understood that the startup needed to reinvent itself or modernize itself in some way to avoid failure.