Regarding average usage time, users spend the most time on TikTok with an average usage time of 34 hours per month, with a clear advantage over YouTube which accumulates 28h 05min of usage time. The top 5 is closed by Facebook (19h 47min), WhatsApp Messenger (17h 06min) and Instagram (15h 50min).
Why we use social media
Staying in touch with family and friends (49.5%) was the top reason many turned to social media in 2023, with spending free time in second place (38.5%), reading news (34.2%) in third place, searching for content (30.2%) in fourth place and watching the most talked about topics (28.7%) in fifth place.
Bonus track: what happened in previous years
This is not the first year that we have shared the data from azerbaijan number data this study with you. What is clear is that Facebook reigns supreme in the world of social media, but for how long? Is there any social platform capable of posing an immediate threat to Facebook?
2023
In Digital 2023, Zuckerberg brought together most of the social networks with the most users in the world: Facebook (2.958 billion users), WhatsApp (2 billion users), Instagram (2 billion users) and Messenger (931 million users), all of them in the top 7 of this ranking. In the case of Instagram , the rise was notable and revealed itself as the great protagonist in terms of growth : the app had 522 million more users (+35.3%) .
The United Arab Emirates was the country with the highest use of social media in relation to its population , registering 105.5% use of these platforms in the last year. Although it may seem overwhelming that in a country there are more users than population, we must not forget that a person can have multiple profiles even on the same social network, so in the end it is not so far-fetched. Spain was the sixth country with the most users on social media, with 85.6% of its population .