It's funny, but many people are capable of becoming the best market research company when it comes to planning a family vacation, but when it comes to doing it in their own companies, they go around in circles and make too many excuses when it comes to researching and planning actions.
I am a firm believer that marketing can be a valuable resource for a company and generate many benefits (if used well). But this is not what I want to talk about today.
We need to change the paradigm of market research
Today I would like to talk about the importance of market research as a previous step to any marketing action .
As a business consultant and trainer, I often come across clients who know what they want to do; from creating a TV commercial to managing their social media or training their staff.
But there is a small problem.
Many people know what they want, but they don't know why they want it. Their request is really unsubstantiated and unresearched. In fact, sometimes it doesn't even make sense.
But this is not the biggest of the problems.
The biggest problem is that by not doing market research , some macedonia phone number study or at least surveys , they do not have any data that tells them where they are located and what should be done or what objective should be met.
And the problem still continues (Yes I know, this is never ending)
By not having any market research or initial analysis and therefore not being able to set objectives (or if they do, they are totally illogical) they never know how to measure their marketing or advertising actions.
And I could go on about this, demonstrating, as if it were a “Butterfly Effect”, the problem of not doing market research . What’s more, the simple fact of not doing it, already brings with it a combination of cons or disadvantages that are really worrying, and obviously no benefit.
So as a business consultant and trainer, here are three tips I would like to share with QuestionPro readers, so they understand that market research is not an expense or a tool that should be used “when you can.”