A market study by Trendsity focuses on new models of men who are more present, affectionate and more connected to the daily life of the family. The challenge is to complement this with traditional roles and expectations.
Not long ago, Mark Zuckerberg, founder and CEO of Facebook, revolutionized social media by posting a photo of himself feeding his daughter with the caption “In the most important meeting of the day.”
The post sums up the strong trend of fathers who are more emotionally committed and expressive, a new model of man in full transformation with respect to more traditional models of masculinity : “They are not afraid of losing their manhood, their relationship with strength and vigor, but they still have the challenge of achieving it without leaving aside traditional expectations and demands” explains Mariela Mociulsky, director of Trendsity.
Market research results
According to an online survey by the consulting firm on this topic, 90% of men between 25 and 45 years old agree that gender roles are not as strict today as in other times , that is, men have “permission” to be luxembourg phone number more sensitive and women to be stronger. In fact, the market study indicates that 78% of men define “success” as a balance between their own vision of themselves, family life and work life and 74% consider that men have equal or greater difficulty than women when it comes to balancing their family life and work .
Likewise, market research indicates that 95% of men acknowledge that they help more around the house than at other times (cleaning, cooking, shopping) and 97% agree that men are more involved in childcare than at other times .
According to Trendsity, the male positioning is changing as the female position is being reconfigured: “Historically, men have been providers, but the traditional male stereotype also recognises power, understood as rudeness, physical strength and little emotionality, as a prevailing value,” says Ximena Díaz Alarcón, managing partner.