By Carolina Muñiz
Content Creator at Marketing4eCommerce
SAccording to the latest data from Infoadex, in January 2024, advertising investment in Spain reached 396.5 million euros , registering a growth of 10.3% compared to the same month of the previous year, when it stood at 359.5 million euros. At the start of 2024, the advertising sector has shown a notable upward trend , marking a promising start to the year for this sector.
Digital media dominates the advertising space
The Digital category has not only remained in first position in terms of advertising investment with a growth of 7.4% , but has also experienced a notable rise in specific platforms such as social networks vietnam number data which have seen their investment increase by 13.8% , reaching 55.9 million euros.
Among the different digital channels, Search and Websites have also shown robust growth, with increases of 5.8% and 4.4% respectively. This data not only underlines the growing preference for digital marketing but also highlights the importance of a diversified advertising strategy that encompasses Search , Social Media , and web presence .
However, it is not only the digital sphere that has experienced a boom. Television , the second largest medium by investment volume, has seen its figure increase to 120.3 million euros , with an impressive growth of 14.5% . Meanwhile, traditional media such as radio and outdoor have registered increases of 8.5% and 19.2% respectively, demonstrating that, despite the pre-eminence of digital, traditional formats still retain a vital part of advertising investment.