Now we will present you with some recommendations if you want to implement the interview method among your consumers:
1. Classification
First, divide your customers into two groups: current customers and potential customers . Many of your current customers might be happy with your brand, product or service, but they can always share something you can do better.
What's more important is to listen to people who you consider to be your target customers , but who aren't your customers yet. Here you can discover many things besides what you already know, and gain insights that will help you build a better product, hence the importance of which of the data collection techniques you choose.
You may be interested in learning more about the conversion funnel .
Consider grouping people, for example, by age, income, interests, or family situation.
2. Make a list of questions
It's easy to get lost in all kinds of feedback. The assumptions or questions you israel phone number can draw from your customer data will help you shape your conversations and inform your actions. What should you assume?
Consider the problems that people may have and how to solve them, and use your research data to make decisions.
Making a list of questions or assumptions will give you a foundation for what you would or would not like to know and help you ask the right questions. Allow these assumptions to be challenged and proven wrong. Find out real answers and gain as much insight as possible from your customers by using the interview as one of your data collection techniques.
I recommend you read: How to discover the needs and interests of your target audience .
3. Schedule interviews with your clients
Once you have the groups you are going to interview and have prepared your list of assumptions to answer, it is time to schedule your interviews, which you can do by phone or face to face, depending on the time and budget you have available.
There are tools for conducting online interviews where you can share your screen and achieve the same results as if you were doing a face-to-face interview. This works especially with existing clients, those who know and value your brand and who you can more easily ask to give you a few minutes of their time to talk to them.
There are those who, worried about not getting a favorable response to this type of request, have a budget to give some kind of incentive when using the interview.
If you are planning to send an email to invite a client to schedule an interview, take into account the following recommendations:
Use the client's name.
Use simple and friendly language.
Don't forget to include all your details: full name and job position within the company.
Also include the details of the company you represent: address, telephone number, email address and other forms of contact.