A digital system very different from the Western model

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25% is the consumption share of e-commerce in China, which generated a total of $ 589 million in 2015. China’s digital environment is one of the most important of the world and on which the development of M-commerce (commerce on smartphones) is experiencing significant progress. Indeed, according to Jack Ma, founder of Alibaba, Internet and e-commerce are, in China, “more than a trend, it is a way of life”.


If you do not know yet, China is a country where censorship is strong. It will be difficult for you to be able to use the different sites or social networks that we usually use. This censorship has allowed Chinese companies to develop their own universe and to offer adequate offers to their consumer.

In this market, three large companies called BATs generate the majority of turnover and can be considered as an equivalence of GAFAs in Western countries. These actors are digital ecosystems and e-commerce involved in distinct and competing markets at a time. Baidu whose main activity is research, Alibaba, an e-commerce platform, and Tencent, a platform for games and instant messaging.

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However, the Chinese Internet market still has diverse development australia telegram number opportunities. Indeed, China already has 721 million Internet users, while part of the population does not yet have access to the network. The BATs together, represent 1.8 billion users. These growth opportunities make it a highly competitive market, where a large number of players are trying to attract as many Internet users as possible on their platforms.

This is the case of JD.com which is achieving very good performance in this year 2017 and is about to dethrone Baidu in terms of market value. Baidu, whose main activity is Internet research, is subjected to fierce competition from new entrants to the market and fails to find new sources of revenue to innovate and renew its activities. Moreover, government regulations concerning e-advertising do not help the business of the company.

JD.com is developing to become an ecosystem similar to the one of Amazon, it is a real opportunity for foreign brands to position themselves on this online store to develop its reputation and brand awareness in the Chinese market.