Link popularity: check backlinks, anchor text and outgoing links

[arafatenzo]

Check: Check the health of your site with the right SEO tools
As you well know, search engine spiders crawl every site far and wide and index it according to the information they find. In this way they can connect the different sites that present similar content and then order them in the search results according to a criterion of relevance, established through the very complicated factors that constitute the dreaded ranking algorithms.

When you do your SEO check, pay close attention to the structure of your site's content : are the information you consider a priority easily accessible to spiders? Are they the first ones they encounter when entering your site?

Another important aspect to include in your SEO greece phone number audit concerns the URL structure . A good structure will provide valuable information to search engines about the internal organization of your site. Generally, short URLs are preferable , but it always depends on the number of categories on your site. In any case, always try to make sure that the URL clearly and unambiguously reflects the path that leads to each resource and that it is not too complicated, for spiders but also for users, to trace it.

Backlinks, or incoming links, play a very important role in your site's positioning in search engines. The more sources that point to your content, the better you will be able to position yourself in SERP.

Obviously not all sources have the same weight : only quality sources, that is, those that are recognized as having a certain authority in your reference sector (the one to which the content you have published is linked) will give you precious points to climb the ranking. Your SEO tests must therefore include checks on the quality of your site's backlinks .