xIDE360, founded and directed by Eva Velasco , offers a value proposition that combines strategy, creativity and omnichannel, allowing its clients to close the pharmaceutical marketing loop. Its offer, based on 360º services , includes everything from brand and creative strategy to omnichannel campaigns for healthcare professionals, pharmacies, consumers and patients.
After more than 13 years helping the pharmaceutical business, IDE360 has specialized knowledge in its various areas of the sector , including Rx, OTC, parapharmacy, medical devices, food supplements, biosimilars, rare diseases and animal health. This vast experience has allowed them to become a strategic partner for leading companies in the sector such as Esteve, Elanco, Chiesi, Reig Jofre, Zambon, Kern Pharma or Angelini Pharma . In addition, IDE360 currently manages an EBITDA of more than €500,000.
“This merger between Elogia Pharma and IDE360 represents a clear step forward in continuing to support our clients in the development of their brands and businesses . We are bringing together a albania number data group of extraordinary and committed professionals to enhance our capabilities and offer innovative and effective solutions to our clients. Together, we will consolidate our position as a benchmark in the market, developing marketing strategies that make a difference ,” explained Eva Velasco , founder and General Manager of IDE360.
A strategic union for Elogia
The integration of IDE360 into Elogia Pharma will create a powerful synergy, combining IDE360's specialized knowledge and extensive experience with Elogia 's extensive track record in digital marketing. Eva Velasco and Josep Soldevila , IDE360's Director of Operations, are joining to support the new team with their proven experience within the sector. All of this will translate into a more robust and strategic service offering , benefiting clients with more effective marketing campaigns focused on ROI.
Anna Serrano , Director of Elogia Pharma, said: “At Elogia Pharma we are delighted to welcome the entire team and talent of IDE360 . The fusion of our strengths will allow us to provide more complete and innovative solutions to the pharmaceutical industry , reinforcing our leadership position in the market and significantly benefiting our customers , ” she said.