Tourism Web Marketing: A Success Story

[arafatenzo]

Here is some data from Google Analytics regarding the blog in Italian:

The articles
The choice to insert useful contents to the potential customer has attracted many users who, after reading a certain post, have called the reception to have information about the Hotel. This must be one of the objectives of any tourism web marketing strategy.

The positive data confirms that visits to the site have increased thanks to the articles inserted in the blog and that the posts are liked (the increase in viewing time in an average session, for morocco phone number example, confirms this). Furthermore, the constant checks and analyses on the published text and carried out by the SEO experts of Digital Laboratory, have allowed the improvement of the position on the main search keys for the tourism sector.

Here's an example of the improvement achieved in the last month alone:


Tourism Web Marketing: The Improvement Obtained Thanks to the Applied Strategy
This content marketing strategy has been active for about a year and has proven to be successful. Without, at the moment, resorting to Google Adwords or other advertising activities on social networks, this choice has allowed an increase in visits to the Hotel's website and, consequently, the sale of rooms. What is more interesting to highlight, from a tourism web marketing perspective, is that the sales made directly from the website have had the highest increase.

In tourism marketing, choosing a strategy that aims to give value to content and not to ADV requires a time to reach the major objective, but the certainty that the positioning achieved will hardly decrease over time because it is built day after day thanks to the interest of users.