collecting data on audience

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All necessary parameters are set - from the goal to geo/interests/keywords and minus words - depending on the advertising tool; testing of advertising campaigns - as a rule, a minimum budget and a period of 5 to 14 days (depending on the advertising campaign) are specified for the ad testing period; intermediate data is analyzed and adjusted; continuous analysis of launched advertising campaigns, budget tracking, behavior to set up remarketing, generating reports; optimization of contextual advertising if necessary; KPI compliance assessment, finalization of advertising campaigns, receiving feedback from the client.

Developing a PPC strategy and implementing it is a chile telegram lengthy process. Depending on the goals and scale of the business, launching effective advertising campaigns, taking into account the stages of market research, target audience analysis, media planning and other mandatory steps, may take several weeks. Keep in mind! Despite the fact that setting up contextual advertising requires perseverance, attention to detail and processing large amounts of information, among the mandatory soft skills of a “ PPC specialist ” is communication skills, because he is a team player.

PPC specialists of a marketing agency need to be in constant contact with the project manager, be able to clearly justify budgets, explain the feasibility of certain promotion channels, collaborate with an Internet marketer, designer, copywriter. PPC promotion statistics What should a PPC specialist know? The list of necessary hard skills depends on the specialist's level. Contextual advertising managers are divided into Junior, Middle, Senior - depending on the baggage of theoretical and practical knowledge, the number of closed cases and experience.