By Alberto Gonzalez
Marketing4eCommerce Editor
ANDIn today’s digitalized world, the ability to integrate physical events with online marketing strategies improves user engagement, expands brand reach and visibility. Which makes it a winning strategy. An effective tactic for this integration involves the strategic use of event-generated visual content, such as photos and videos, which can be used to boost a brand’s online presence through social media .
The synergy between the physical and the digital
In order to achieve effective integration, it is essential for brands to create memorable experiences at events that encourage attendees to share their participation online. This can be achieved by installing attractive and photographable elements at events, such as Adsystems party photocalls or their trade show stands . These elements, although not the core of the marketing strategy, play a vital role in generating shareable content that naturally extends the brand’s presence in the digital realm.
A well-designed photocall, for example, can serve as united states of america number data the perfect backdrop for attendees’ photos, which are then shared on platforms like Instagram or Facebook. These posts function as personal recommendations, naturally and genuinely expanding the brand’s reach to new audiences.
On the other hand, stands at trade fairs should be eye-catching and equipped with the latest technology to capture attention. The inclusion of interactive elements can encourage participation, while generating online content that reflects a positive experience with the brand.
4 techniques to boost your online presence
1. Custom hashtags
The key to maximizing the impact of these visuals is to link them to specific digital strategies . One effective technique is the use of custom hashtags that not only make it easier to group event-related content, but also improve the searchability of said content on social media. Actively promoting these hashtags before, during, and after the event is essential to ensure that wide adoption is achieved.
2. Encourage attendees to share content
Additionally, encouraging users to share their content through contests or rewards can increase engagement and visibility. For example, offering a prize for the “best selfie of the event” can encourage more participants to post their photos on a photocall, thus increasing user-generated content that carries with it brand validation.