For an SEO consultant, the role of the brief with the client is central and takes on strategic coordination and monitoring functions . To make a good Brief it is necessary to understand where SEO is positioned within the life cycle of a website, which is why the consultancy must be in-depth: starting from sharing the client's values, to arrive at the definition of the search intent.
Let's dispel a myth right away: SEO does not have to make web marketing decisions , much less marketing ones. Its role is to decline the strategic marketing and web marketing choices on the organic channel, that is, user searches in search engines .
How do you do (and why do you need to do) the SEO Brief?
SEO Consultant: the delicate moment of the brief with the client
An SEO consultant, before planning the positioning strategy on search engines of a client's website, must know the client in depth. For this reason, the brief must clarify the following issues:
1. The company
The consultant, before establishing the strategy croatia phone number to follow, must establish who the company is , what are the values that make it special and what its mission is . One of the most important parts of SEO activity - often underestimated - is precisely that of guaranteeing the site maximum visibility for searches by users looking for the company or its product/service. This type of searches are called branded and it is necessary to guarantee the best positioning. To do this, it is essential that the SEO consultant who is designing the positioning strategy analyses the situation well, knows the company, its history and its products, as well as its strengths, its distinctive features.
2. The Business
SEO, like all other promotional activities, is absolutely NOT intended to bring traffic to the site, but rather to improve the quantity and quality of conversions : just read "Turnover", that's fine!
This goal is achieved by an SEO consultant by bringing qualified traffic to the website and to do so he must identify this type of traffic. The need is to understand the correct target audience, understood as Public and understood as Geographic Markets .
Since SEO is a promotional activity, it will be essential that it is a continuation of the promotional strategy (not decided by the SEOs), particularly in the inbound marketing activity .