Time, the decisive element, was in short supply: I then decided to seize the opportunity and with a spinner I began to generate content of dubious value for the user (and to say dubious is almost utopian). I took the main sites for the keywords “Labor Day”, “May Day” and other related ones and left the software to spin and put together texts that were useless for the user, but perhaps useful for Google .
I create 50/60 articles this way and start throwing in 10/15. I wait and hope (I hope a lot!). More time passes and the ranking for the contest query goes up, so I start to hope for better and better and then I continue! Up and up, up and up!
I won't go into more detail about this activity since I'm already boring you! I'm on the first page, 7th/8th position , second in the competition, with the current winner above me in 3rd/4th position brazil phone number and another competitor at the end of the second page. After days/weeks of waiting the situation hasn't changed, everything is stable.
Since when the going gets tough the tough get going, I tried the final card: tons of junk backlinks…either good good or bad bad! Try to guess? Bad bad , I go down to the second page, in 11th/12th position. I say to myself: “Situation always recoverable”, but at this point I only continue the activity of inserting articles without doing link building .
Moral of the story? I come in third . With the growth of the search volume, my site, rightly not very authoritative, leaves the top positions of the serp for the query “labor day”.
What emerges from this case study seems like a cliché, but in reality it demonstrates to us in practice what every SEO professional already knows: if we want to give value and convert through SEO, black hat techniques cannot help us . The white hat path is tortuous and certainly slower, but it is the only one that can ensure long-lasting results.