When addressing your readers or customers, is it more appropriate to use the informal “tu” or “voi” (referring to a plurality)?
First thing: always be consistent in your communication. If you address your customers, or potential customers, with the informal “tu” on your blog, you will have to use the same approach also on your company Facebook page, Twitter profile, etc…
The choice of Tu or Voi must be made by studying:
your target
your competition
the web, relative to your sector (forum, community,..)
You need to understand how users who fall within your target audience interact online, how they speak, how they interface. This analysis will provide you with key information on how to set up your communication
In general, Voi is used when you want to peru phone number create a sense of community , when there is a very strong community around a product or service. In this case, we can exploit the existing bond between users who are part of this group.
In other situations, , especially when dealing with a very young target.
And Lei?
The choice of Lei to communicate with your audience will always be dictated by the values of your brand , the type of product you are offering and the specificity of the target you are addressing. If you sell insurance or banking products, for example, Tu could give the impression of excessive familiarity, while Lei could help you assume a more detached and authoritative tone of voice .
In fact, in my opinion, with a good use of the Italian language you can manage to communicate credibility and trust even through the use of Tu, which is the form of communication that I prefer.