Sodastream: “Soda Soak”
Is there really any better time of year than April Fool’s Day to launch viral marketing campaigns meant to leave you laughing? Not only are people already in the mood to laugh on April Fool’s, but brands get major brownie points for being clever enough to fool audiences even though they’re on the lookout for pranks.
SodaStream 'launches' SodaSoak with Hafthor Bjornsson | Metro.co.uk
Sodastream did this perfectly with their hilarious Soda Soak idea—a fictional product that promised to apply Sodastream’s fun, accessible carbonation technology to baths and soaks. They even used their official spokesperson Thor Bjornsson and name-dropped Bed Bath & Beyond for added realism.
The Soda Soak commercial is an excellent lesson for marketers across all industries on how to combine proven techniques (like influencer endorsement and comedy) with great timing to get incredible results.
What Works in This Ad:
Great timing for humor (April Fool’s Day)
Smart use of influencer personalities and celebrities to add credibility
Clever spoofing of the well-known infomercial motif
5. Samsung Galaxy: “Join the Flip Side”
Although most industries involve plenty of competition, this is especially true within the smartphone market. A positive experience with a particular product can easily lead to fierce brand loyalty, which makes it hard for competitors to get a consumer’s attention.
Samsung’s intelligent, funny “Join the Flip Side” campaign addressed this phenomenon by poking some good-natured fun at the sometimes cult-like devotion that iPhone users have to the Apple name. The goal was to show off the awesome new folding feature of their Galaxy Z Flip.
Samsung Galaxy: Join the flip side
In the commercial, the feature is humorously presented as being so unforgettable, desirable, and noteworthy that it ultimately convinces even a devoted iPhone user to make the switch. The user sees folding motifs everywhere she goes and even dreams about the Galaxy Z until she buys one.
Again, stellar writing and storytelling are the real star techniques jordan phone numbers here—techniques that you can easily leverage with the right copywriters and creative professionals in your corner (like the ones you’ll meet at WriterAccess).
Next-level storytelling that draws the viewer in
Good-natured humor that invites people to laugh at themselves
Demonstrates the functionality of the product in unique, interesting ways
Conclusion
As you can see, funny marketing campaigns never go out of style and are as popular, fun, and effective as ever. And the great news is that humor, timing, and social savvy are techniques that work well across every industry.
Start creating hilarious marketing campaigns that will leave your audience rolling while building incredible brand recognition when you sign up for your free 14-day WriterAccess trial today. You’ll love the magic that the right writers can bring to the table!