Which is your favorite? 5.1 Coca Cola –

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The goal is to attract potential consumers but also to entertain them . And this aspect also satisfies a second goal: to improve the positioning of the brand on the search engines of the company website. After all, Google loves videos because they increase conversion rates to the site. Last but not least, the aspect that makes videos a winning weapon for a brand is their virality .


It is estimated that 92% of consumers who watch a video australia phone number list on mobile , then share it with others. Therefore, the more information-rich, accessible and easy to interact with the content, the more the brand can use it to develop its online marketing strategy. 5. Case Study and Conclusions We conclude this article with our selection of Video Marketing Campaigns that we have selected for you.


Which is your favorite? 5.1 Coca Cola – “Happiness Machine” In this funny video Coca Cola has fully captured the true meaning of marketing: putting the consumer at the center. Thus, the bottle dispenser not only satisfies the desire for Coca Cola of the kids, but gives happiness and fulfills all wishes. From the point of view of the realization, the video does not lack the colors of the brand and the Coca Cola style: fun, optimistic, which recalls the sense of community and the desire to live.