This way, Adidas will be a significant

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Also, by collaborating with some brands, the company could create more innovative and customer-appealing products. Sustainability People are continuously becoming aware of their environment and how much damage has been done to it. To save their environment and the earth in general, people are trying as much as possible to do away with activities that negatively affect the earth and embracing eco-friendly activities and products. Adidas can also dig deeper into this idea of sustainability by using recycled materials for manufacturing their products and designing products that can easily be recycled.


Player in the circular economy and can build a thriving business. vp media email lists Sporting Equipment Production Although Adidas and its rivals are well-known for their sportswear collections, diversifying into the manufacture of other athletic goods might be a wise step for the company. Sports enthusiasts have a high demand for sporting goods like basketball hoops, tennis rackets, golf clubs, and soccer balls.


Adidas would have a competitive edge if they could manufacture and market these goods before their rivals. This also allows Adidas to diversify its revenue streams and increase its product line. As such, it would better withstand economic downturns or changes in consumer tastes. Also, sporting goods typically have a higher profit margin than sportswear, which could improve the businesses’ bottom lines. Threats Adidas SWOT Threats - Adidas SWOT Analysis Here, there are some of the threats Adidas faces: Competition Adidas faces stiff competition.