Be willing to share your knowledge

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Compliance headaches, the rapid rate of change in the sector, and resourcing issues are a few reasons why financial services firms often err on the side of caution when including practical guidance in their thought leadership.

But they are missing a trick. If you frame it in the right way, your willingness to share insights and knowledge will be key to winning your audience’s attention and trust.

For instance, fund management and investment advisory firm Capital Dynamics partly attributes its success in raising $1bn for its clean energy strategy to a targeted thought leadership project. The firm produced a 200-page guide of professional know-how, detailed statistics and case studies explaining how prospective institutional investors could invest in clean energy, a then-nascent asset class.

Help to guide your clients through uncertain times

Obviously you need to draw a line between delivering honduras mobile phone numbers database insightful thought leadership content and giving professional advice to clients, but in times of economic uncertainty there are opportunities to take the lead in guiding industry thinking.

For example, with the UK electorate preparing to make a decision on EU membership, many financial services professionals are understandably nervous. Intelligent commentary and meaningful guidance will be well-received and can help to assuage concerns.