Kuyini I-imeyili Marketing?
Ukuthengisa nge-imeyili kufana nokuthumela izincwadi kubantu abaningi ngesikhathi esisodwa, kodwa kwenziwa ku-inthanethi. Amabhizinisi asebenzisa i-imeyili ukuze abelane ngolwazi namakhasimende awo kanye nabantu ababhalisele ukuzwa okuvela kuwo. Lawa ma-imeyili angafaka izinto eziningi. Isibonelo, bangase bakhulume ngemikhiqizo emisha, bamemezele ukuthengisa, noma babelane ngamathiphu awusizo. Ukumaketha nge-imeyili kuyindlela edumile yokuthi amabhizinisi ahlale ethintana futhi akhuthaze abantu ukuthi bathenge imikhiqizo noma amasevisi abo.
Ngaphezu kwalokho, ukumaketha nge-imeyili kuwusizo kakhulu ngoba ungafinyelela abantu abaningi ngokushesha. Futhi ngokuvamile ishibhile kunokuthumela i-imeyili yendabuko. Futhi, ungakwazi ukulandelela ukuthi ama-imeyili akho asebenza kahle kangakanani. Ungabona ukuthi bangaki abantu abawavule futhi bachofoze izixhumanisi ezingaphakathi. Lokhu kusiza amabhizinisi aqonde ukuthi amakhasimende awo athanda ini futhi athuthukise ama-imeyili awo esikhathi esizayo. Ngaphezu kwalokho, ungathumela ama-imeyili ahlukene emaqenjini ahlukene abantu ngokusekelwe kulokho abanentshisekelo kukho. Lokhu kwenza imilayezo yakho ibe ngeyomuntu siqu futhi ihambisane nomuntu ngamunye oyitholayo.
Kuyini I-Text Message Marketing?
Ukuthengisa ngemiyalezo yombhalo, okubuye kwaziwe ngokuthi Uhlu lwamaselula oMfowethu ukumaketha nge-SMS, kuhlanganisa ukuthumela imiyalezo emifushane kumaselula abantu. Le milayezo ngokuvamile iyizibuyekezo ezisheshayo, izipesheli, noma izexwayiso ezibalulekile. Ngenxa yokuthi abantu abaningi baphatha amafoni abo ngaso sonke isikhathi, imiyalezo ingaba indlela eqondile yokufinyelela kubo. Zivame ukufundwa ngokushesha okukhulu ngemva kokwamukelwa.
Ngaphezu kwalokho, ukumaketha ngemiyalezo yombhalo kuhle kakhulu kulwazi oluzwela isikhathi. Isibonelo, uma unentengiso ye-flash eyenzeka amahora ambalwa kuphela, umlayezo wombhalo ungazisa abantu ngaso leso sikhathi. Imilayezo yombhalo nayo ilungele ukuthumela izikhumbuzi, njengama-aphoyintimenti noma imicimbi. Nokho, ngenxa yokuthi imilayezo yombhalo ingeyomuntu siqu, kubalulekile ukuyithumela kuphela kubantu abakunike imvume yokwenza kanjalo. Kufanele futhi ugcine imilayezo yakho ibe mifushane futhi iqonde ngqo.
Kungani Kufanele Usebenzise I-imeyili Nokuthumela Umlayezo Wokumaketha?
Kokubili ukumaketha kwe-imeyili nemiyalezo yombhalo kunikeza izinzuzo ezihlukile zamabhizinisi. Ukuzisebenzisa ndawonye kungaba yindlela enamandla kakhulu yokuxhumana namakhasimende.
Ukumaketha nge-imeyili kuhle kakhulu ukwabelana ngolwazi olunemininingwane. Ungafaka imilayezo emide, izithombe, nezixhumanisi kuwebhusayithi yakho. Kuyindlela enhle yokwakha ubudlelwano nezithameli zakho ngokuhamba kwesikhathi ngokunikeza okuqukethwe okubalulekile. Isibonelo, ungathumela incwadi yezindaba enezindatshana eziwusizo, izindaba zekhasimende, nezindaba zenkampani.
Ngakolunye uhlangothi, ukumaketha ngomlayezo wombhalo kulungele izibuyekezo ezisheshayo, eziphuthumayo. Kucabange njengesimemezelo esifushane, esibalulekile abantu okudingeka basazi njengamanje. Ilungele ukudonsa ukunaka nokushayela isenzo esisheshayo, njengokuvakashela isitolo ukuthola umtitilizo wesikhathi esilinganiselwe.
Ndawonye, lezi zindlela ezimbili zingaphelelisana. Ungase usebenzise i-imeyili ukuze wabelane ngolwazi olujulile kanye nemilayezo yombhalo ukuze uthole izikhumbuzi ezisheshayo mayelana namaphoyinti angukhiye asuka kuma-imeyili akho noma amadili akhethekile emizuzu yokugcina. Le ndlela yokwenza iziteshi eziningi iqinisekisa ukuthi ufinyelela amakhasimende akho ngezindlela ezifanelana nezinhlobo ezahlukene zemilayezo kanye nalokho akuthandayo.
Ukuqala Ngokumaketha Nge-imeyili
Ukuze uqale ngokumaketha nge-imeyili, uzodinga izinto ezimbalwa. Okokuqala, udinga umhlinzeki wesevisi yokumaketha nge-imeyili. Kunezinkampani eziningi ezihlinzeka ngalezi zinsizakalo, futhi zikusiza ukuthi uphathe uhlu lwakho lwama-imeyili, udale ama-imeyili, futhi uwathumele. Abanye abahlinzeki abadumile bahlanganisa i-Mailchimp, i-Sendinblue, ne-Constant Contact.
Okulandelayo, udinga ukwakha uhlu lwakho lwe-imeyili. Lokhu kusho ukuqoqa amakheli e-imeyili kubantu abathanda ibhizinisi lakho. Ungakwenza lokhu ngokucela abantu ukuthi babhalise kuwebhusayithi yakho, esitolo sakho, noma ngenkundla yezokuxhumana. Kubalulekile ukuthi uhlale uthola imvume ngaphambi kokuthumela othile ama-imeyili. Lokhu kubizwa ngokuthi "ukukhetha ukungena. "
Uma usunohlu lwe-imeyili, ungaqala ukudala ama-imeyili akho. Izinkundla eziningi zokumaketha nge-imeyili zinikeza izifanekiso ezenza kube lula ukuklama ama-imeyili abukeka njengochwepheshe. Ungangeza umbhalo, izithombe, ilogo yakho, nezixhumanisi kuwebhusayithi yakho. Cabanga ngalokho izithameli zakho ezingakuthola kuthakazelisa noma kuwusizo. Dala umlayezo wakho ngokucacile futhi wenze isiqiniseko sokuthi ama-imeyili akho abukeka emahle kumadivayisi ahlukahlukene, njengamakhompyutha namafoni.
Ngemva kokudala i-imeyili yakho, ungakwazi ukuhlela ukuthi ithunyelwe ngesikhathi esithile. Izinkundla eziningi futhi zikuvumela ukuthi uhlukanise uhlu lwakho, okusho ukuthi ungathumela ama-imeyili ahlukene emaqenjini ahlukene abantu ngokusekelwe kuzintshisekelo zabo noma ukuziphatha kwangaphambilini. Ekugcineni, ngemva kokuthumela i-imeyili yakho, ungakwazi ukulandelela ukusebenza kwayo ukuze ubone ukuthi bangaki abantu abayivulile futhi bachofoze izixhumanisi. Lolu lwazi luzokusiza ukuthi uthuthukise imikhankaso yakho ye-imeyili yesikhathi esizayo.
Ukwakha Uhlu Lwakho Lwe-imeyili Ngendlela Elungile
Ukwakha uhlu lwama-imeyili oluqinile kuyisihluthulelo sokumaketha okuphumelelayo kwe-imeyili. Nazi ezinye izindlela ezinhle zokwenza abantu babhalise:
Nikeza okuthile okubalulekile: Abantu cishe bazokunikeza ikheli labo le-imeyili uma ubanikeza okuthile njengembuyiselo. Lokhu kungaba ikhodi yesaphulelo, i-e-book yamahhala, uhlu lokuhlola, noma ukufinyelela kwangaphambi kwesikhathi emikhiqizweni emisha.
Kwenze kube lula ukubhalisa: Faka amafomu okubhalisa ezindaweni ezisobala kuwebhusayithi yakho, njengekhasi eliyisiqalo, amakhasi omkhiqizo, kanye nebhulogi. Futhi, cabanga ukwenza ifomu lokubhalisa livele ngemva kokuba othile esendaweni yakho isikhashana.
Chaza izinzuzo: Tshela abantu ngokucacile ukuthi yini abazoyithola ngokujoyina uhlu lwakho lwe-imeyili. Ingabe bazothola amadili akhethekile, amathiphu awusizo, noma izibuyekezo zabafikayo? Yenza isiphakamiso senani sicace.
Sebenzisa inkundla yezokuxhumana: Nyusa uhlu lwakho lwe-imeyili emakhasini akho ezinkundla zokuxhumana. Ungafaka isixhumanisi ku-bio yakho futhi ngezikhathi ezithile udale okuthunyelwe okukhuthaza abantu ukuthi babhalise.
Qoqa ama-imeyili ungaxhunyiwe ku-inthanethi: Uma unesitolo esingokoqobo noma uhambele imicimbi, yiba neshidi lokubhalisa lapho abantu benganikeza khona amakheli abo e-imeyili. Ungakwazi futhi ukunikeza isisusa sokubhalisa mathupha.
Gijimisa imiqhudelwano noma iziphiwo: Cela amakheli e-imeyili njengengxenye yezidingo zokungenela umncintiswano noma isipho. Lokhu kungaba yindlela ejabulisayo yokukhulisa uhlu lwakho ngokushesha.
Sebenzisa izingcingo ezicacile eziya esenzweni: Amafomu akho okubhalisa nemilayezo yokukhangisa kufanele abe nezingcingo ezicacile neziphoqayo, njengokuthi "Bhalisela incwadi yethu yezindaba, " "Thola isaphulelo sika-10% ku-oda lakho lokuqala, " noma "Landa umhlahlandlela wethu wamahhala. "
Yiba obala mayelana nobumfihlo: Qinisekisa abantu ukuthi ngeke wabelane nabanye ngekheli labo le-imeyili nokuthi bangazikhipha ohlwini noma nini. Ukwakha ukwethembana kubalulekile.
Hlukanisa uhlu lwakho kusukela ekuqaleni: Uma abantu bebhalisa, cabanga ukubabuza ngezintshisekelo zabo ukuze ukwazi ukuhlukanisa uhlu lwakho futhi uthumele ama-imeyili ahlobene kakhulu ngokuhamba kwesikhathi.
Gcina inqubo yakho yokubhalisa ilula: Ungabuzi ulwazi oluningi kusenesikhathi. Ngokuvamile, ikheli le-imeyili nje lanele ukuze uqalise. Ungakwazi ukuqoqa ulwazi olwengeziwe kamuva uma ludingeka.
Ukudala Okuqukethwe Kwe-imeyili Okubandakanyayo
Uma usunohlu lwama-imeyili, isinyathelo esilandelayo ukwakha ama-imeyili abantu abazofuna ukuwafunda. Nawa amanye amathiphu okubhala okuqukethwe kwe-imeyili okuhehayo:
Yazi izethameli zakho: Cabanga ngokuthi ubhalela bani nokuthi yini abanentshisekelo kuyo. Yenza umlayezo wakho uhambisane nezidingo zabo kanye nalokho abakuthandayo.
Bhala umugqa wesihloko ophoqayo: Umugqa wesihloko sakho yinto yokuqala abantu abayibonayo, ngakho-ke yenze uthakazelise futhi ufundise. Kufanele ibanike isizathu sokuvula i-imeyili yakho. Zama ukusebenzisa amagama enza isenzo noma udale umuzwa wokuphuthuma.
Kugcine kufishane: Abantu abaningi abanaso isikhathi esiningi sokufunda ama-imeyili amade. Qonda ephuzwini futhi usebenzise ulimi olucacile, oluqondakala kalula.
Sebenzisa okubonakalayo: Izithombe nemifanekiso kungenza ama-imeyili akho akhange kakhulu futhi kusize ukuhlukanisa umbhalo. Qiniseka ukuthi okubukwayo kuyikhwalithi ephezulu futhi kuhambisana nomlayezo wakho.
Yenza ama-imeyili akho abe ngokwakho: Uma unamagama ababhalisile bakho, wasebenzise. Ama-imeyili enziwe aba ngewakho angazizwa ehambisana kakhulu futhi adale uxhumano oluqinile.
Nikeza inani: Yonke i-imeyili oyithumelayo kufanele inikeze okuthile kwenani kwababhalisile bakho. Lokhu kungaba ulwazi, ukuzijabulisa, ukunikezwa okukhethekile, noma isisombululo senkinga.
Bandakanya ukubizelwa esenzweni okucacile: Tshela abantu ukuthi ufuna benzeni, noma ngabe ukuvakashela iwebhusayithi yakho, ukuthenga, noma ukufunda okwengeziwe ngesihloko. Yenza ukubiza kwakho esenzweni kugqame.
Sebenzisa ithoni enobungane nengxoxo: Bhala njengokungathi ukhuluma nomngane. Gwema ulimi olusemthethweni noma lobuchwepheshe ngokweqile.
Qinisekisa yonke into: Ngaphambi kokuthi uthumele i-imeyili yakho, hlola kabili noma yimaphi amaphutha esipelingi noma olimi. Iphutha lingenza ibhizinisi lakho libukeke lingenamsebenzi.
Hlola ama-imeyili akho: Thumela ama-imeyili okuhlola kuwena noma iqembu elincane ukuze ubone ukuthi abukeka kanjani kumadivayisi ahlukahlukene kanye namaklayenti e-imeyili. Lokhu kungakusiza ukuthi ubambe noma yiziphi izinkinga ngaphambi kokuthumela kuhlu lwakho lonke.
Ukulinganisa Impumelelo Yemikhankaso Yakho Ye-imeyili
Kubalulekile ukulandelela ukuthi imizamo yakho yokuthengisa nge-imeyili isebenza kahle kangakanani. Izinkundla eziningi zokumaketha nge-imeyili zihlinzeka ngezibalo ezingakusiza ukukala impumelelo yakho. Nawa amamethrikhi angukhiye okufanele uwanake:
Isilinganiso sokuvula: Leli iphesenti labantu abavule i-imeyili yakho. Izinga eliphezulu elivulekile liphakamisa ukuthi izihloko zakho ziyasebenza.
Izinga lokuchofoza (CTR): Leli iphesenti labantu abachofoze isixhumanisi ku-imeyili yakho. I-CTR enhle ikhombisa ukuthi okuqukethwe kwakho kuyaheha futhi kuyahambisana.
Izinga lokuguqulwa: Lokhu kulinganisa ukuthi bangaki abantu abaqede isenzo ababesifisa ngemva kokuchofoza isixhumanisi ku-imeyili yakho, njengokuthenga noma ukugcwalisa ifomu.
Izinga lokuzikhipha ohlwini: Leli iphesenti labantu abaphume ohlwini lwakho lwe-imeyili ngemva kokuthola i-imeyili yakho. Izinga eliphezulu lokuzikhipha ohlwini lingabonisa ukuthi okuqukethwe kwakho akuhambisani nezithameli zakho noma ukuthi uthumela i-imeyili njalo.
Izinga lokugxuma: Leli iphesenti lamakheli e-imeyili angalethwanga. Izinga eliphezulu lokugxuma lingase lisho ukuthi uhlu lwakho luphelelwe yisikhathi noma luqukethe amakheli angavumelekile.
Ngokuqapha lawa mamethrikhi, ungathola imininingwane yokuthi iziphi izinhlobo zama-imeyili athintana nezithameli zakho futhi ukhombe izindawo ongazithuthukisa. Izinkundla eziningi zokumaketha nge-imeyili zinikeza imibiko namadeshibhodi akwenza kube lula ukulandelela ukusebenza kwakho ngokuhamba kwesikhathi. Ungasebenzisa futhi ukuhlola kwe-A/B ukuze uzame imigqa yezihloko ehlukene, okuqukethwe, nokubizela esenzweni ukuze ubone ukuthi yini eyenza kahle kakhulu. Ukuhlaziya imiphumela yakho njalo kuzokusiza ukuthi ulungise isu lakho lokumaketha nge-imeyili futhi uzuze imiphumela engcono.
Ukuqalisa Ngokumaketha Umlayezo Wombhalo
Ukuqala ngokumaketha ngomlayezo wombhalo nakho kuqondile. Okokuqala, uzodinga ukukhetha umhlinzeki wesevisi yokumaketha we-SMS. Lezi zinkundla zikusiza ukuthi uphathe uhlu lwakho loxhumana nabo, udale futhi uthumele imilayezo yombhalo, futhi ulandelele imiphumela yakho. Ezinye izinketho ezidumile zifaka i-Twilio, i-SimpleTexting, ne-TextMagic.
Isinyathelo esibaluleke kakhulu sokumaketha ngomlayezo wombhalo ukuthola imvume kubantu ngaphambi kokuba ubathumelele noma yimiphi imibhalo. Udinga ukwenza isiqiniseko sokuthi bavume ngokusobala ukwamukela imilayezo evela ebhizinisini lakho. Lokhu ngokuvamile kwenziwa ngenqubo yokungena, njengokuthi abantu babhale igama elingukhiye elithize kukhodi emfushane noma ukuhlola ibhokisi efomini lokubhalisa.
Uma usunohlu loxhumana nabo okhethe ukungena, ungaqala ukwenza imilayezo yakho. Zigcine zimfushane, zicacile, futhi ziqondile. Imilayezo yombhalo ingcono kakhulu ekuletheni izibuyekezo ezisheshayo, amaphromoshini, noma izikhumbuzi. Faka isicelo esicacile ukuze abantu bazi ukuthi ufuna benzeni, njengokuthi "Bonisa lo mbhalo ngesaphulelo esingu-15%" noma "Vakashela iwebhusayithi yethu manje. "
Izinkundla eziningi zokumaketha nge-SMS zikuvumela ukuthi uhlukanise izethameli zakho futhi wenze imilayezo yakho ibe ngeyakho. Ungakwazi futhi ukuhlela imibhalo ezothunyelwa ngezikhathi ezifanele. Ngemva kokuthumela imilayezo yakho, ungakwazi ukulandelela amamethrikhi afana namazinga okulethwa, amanani avulekile (uma akhona, emilayezo enezixhumanisi), kanye namazinga okuchofoza ukuze ubone ukuthi imikhankaso yakho isebenza kahle kangakanani. Khumbula njalo ukunikeza indlela elula yokuthi abantu baphume ekutholeni imilayezo yombhalo yesikhathi esizayo, njengoba kudingwa umthetho kanye nezinqubo ezihamba phambili.
Imikhuba Engcono Kakhulu Yokumaketha Umlayezo Wombhalo
Ukuze wenze okuhle ngemizamo yakho yokumaketha yomlayezo wombhalo, kubalulekile ukulandela izinqubo ezihamba phambili:
Thola imvume esobala: Njalo thola imvume ecacile ngaphambi kokuthumela noma ubani imilayezo yombhalo. Lokhu kwakha ukwethenjwa futhi kukugcina uthobela imithetho.
Yigcine imfushane futhi imnandi: Imilayezo yombhalo kufanele ibe mfushane futhi ibe lula ukuyifunda lapho usohambeni. Thola iphuzu lakho eliyinhloko ngokushesha.
Nikeza inani kuyo yonke imilayezo: Qinisekisa ukuthi imibhalo yakho inikeza okuthile okubalulekile kubamukeli bakho, njengomnikelo okhethekile, izindaba ezibalulekile, noma isikhumbuzi esiwusizo.
Faka nokubizelwa esenzweni okucacile: Tshela abantu ukuthi ufuna benzeni, noma ngabe ukuvakashela iwebhusayithi, usebenzisa ikhodi yesaphulelo, noma ukuhambela umcimbi.
Yenza imilayezo yakho ibe ngeyakho: Uma kungenzeka, sebenzisa amagama othintana nabo ukuze wenze imilayezo yakho izizwe iqondene nawe kakhulu.
Hlukanisa izethameli zakho: Qoqa oxhumana nabo ngokusekelwe kuzintshisekelo zabo noma ukuziphatha ukuze uthumele imilayezo ehlobene kakhulu neqondiswe.
Thumela ngesikhathi esifanele: Cabangela ukuthi izithameli zakho kungenzeka zamukele nini imilayezo yakho. Gwema ukuthumela imibhalo ebusuku kakhulu noma ekuseni kakhulu.
Ungathumeli imilayezo eminingi kakhulu: Hlonipha isikhathi sababhalisile bakho futhi ugweme ukubaxaka ngemibhalo evamile. Thola ibhalansi ebagcina benolwazi ngaphandle kokuphazanyiswa.
Hlala ufaka inketho yokuphuma: Yenza kube lula ukuthi abantu bazikhiphe ohlwini lwemilayezo yakho yombhalo. Nikeza imiyalelo ecacile yokuthi ungakwenza kanjani lokho kuyo yonke imilayezo.
Landela ngomkhondo imiphumela yakho: Qapha amamethrikhi afana namazinga okulethwa kanye namazinga okuchofoza ukuze uqonde ukusebenza kahle kwemikhankaso yakho nokwenza ukuthuthukiswa.
Qaphela ukuvama kwemiyalezo: Yazisa ababhalisile ukuthi bangalindela kangaki ukuzwa kuwe lapho bebhalisa. Namathela kulelo hlelo.
Sebenzisa amagama angukhiye nama-shortcodes: Khuthaza ukubhalisa ngokuthi abantu babhale igama elingukhiye elithize kukhodi emfishane ekhumbulekayo. Lokhu kwenza kube lula kubo ukuthi bangene.
Hlola imilayezo yakho: Ngaphambi kokuthumela kuhlu lwakho lonke, hlola imilayezo yakho kumadivayisi ambalwa ahlukene ukuze uqinisekise ukuthi ibonisa kahle.
Ukuthobela imithethonqubo: Zijwayeze futhi ubambelele kuyo yonke imithetho esebenzayo nemihlahlandlela ehlobene nokumaketha ngomlayezo wombhalo endaweni yangakini.
Hlanganisa nezinye iziteshi zokumaketha: Sebenzisa ukumaketha ngomlayezo wombhalo njengengxenye yesu elibanzi elihlanganisa i-imeyili, inkundla yezokuxhumana, nezinye iziteshi ukuze uthole indlela ebanzi.
Ukuhlanganisa Ukumaketha kwe-imeyili nemiyalezo yombhalo
Ukuze uthole imiphumela engcono kakhulu, cabanga ukuthi ungahlanganisa kanjani amasu akho okuthengisa ama-imeyili nemiyalezo yombhalo. Lezi ziteshi ezimbili zingasebenza ndawonye ukuze zenze uhlelo lokuxhumana olubumbene futhi olusebenza ngempumelelo.
Isibonelo, ungathumela i-imeyili enolwazi oluningiliziwe mayelana nokwethulwa komkhiqizo omusha bese ulandelela ngomlayezo wombhalo okhumbuza abantu ukuthi bahlole i-imeyili noma bavakashele ikhasi lomkhiqizo. Noma, ungasebenzisa i-imeyili ukuze ukhulise umkhondo bese uthumela imilayezo yombhalo eqondiwe enezipesheli kulabo ababonise isithakazelo.
Enye indlela yokuhlanganisa ukusebenzisa uhlu lwakho lwe-imeyili ukukhulisa uhlu lwakho lwababhalisile bemiyalezo yombhalo, futhi ngokuphambene nalokho. Ungafaka ucingo esenzweni kuma-imeyili akho ucela abantu ukuthi babhalisele izibuyekezo zomlayezo wombhalo, futhi ungaphromotha i-newsletter yakho ye-imeyili ngomlayezo wombhalo.
Ngokuxhumanisa imizamo yakho yokumaketha ye-imeyili nemiyalezo yombhalo, ungakwazi ukufinyelela izethameli zakho ezindaweni zokuthinta ezihlukahlukene futhi ulethe umlayezo ofanele ngesiteshi esifanele ngesikhathi esifanele. Le ndlela yokwenza iziteshi eziningi ingaholela emazingeni aphezulu okubandakanya, ubudlelwano obungcono bamakhasimende, futhi ekugcineni, impumelelo enkulu ebhizinisini lakho. Mane ukhumbule njalo ukuthola imvume efanele yakho kokubili ukuxhumana nge-imeyili nemiyalezo yombhalo kanye nokunikeza inani ngayo yonke imilayezo oyithumelayo.
Sengiphetha, ukumaketha kwe-imeyili nemiyalezo yombhalo kungamathuluzi anamandla amabhizinisi afuna ukuxhumana namakhasimende awo. Ukumaketha nge-imeyili kulungele ukwabelana ngolwazi olunemininingwane nokwakha ubudlelwano besikhathi eside, kuyilapho ukumaketha ngemiyalezo yombhalo kuhamba phambili ekuletheni izibuyekezo ezisheshayo, eziphuthumayo kanye nokushayela isenzo esisheshayo. Ngokuqonda amandla esiteshi ngasinye nokuwasebenzisa ngendlela ehlelekile nangendlela ehlanganisiwe, amabhizinisi angakha imikhankaso yokuthengisa ephumelelayo efinyelela izethameli zabo lapho bekhuthele futhi behlanganyela khona. Kungakhathaliseki ukuthi umemezela umkhiqizo omusha, uphromotha okunikezwayo okukhethekile, noma uvele uhlale uxhumene, ukumaketha nge-imeyili nomlayezo wombhalo kungakusiza ukufeza izinjongo zebhizinisi lakho.