To better understand how it works, go to Google and search for “ buy large door ” or “computers” for example.
You'll notice that Google Shopping results will appear before sponsored links, with information such as product name, price, and the store advertising it.
Clicking on these ads will take you to a more comprehensive Google Shopping page, where you'll find more product information. There, you can refine your search based on:
Price;
Mark;
Stores;
Technical characteristics of the product.
It is important that when advertising, the product has all the information shop in detail, as these ads are not displayed with keywords, but rather with the product attributes.
How much does it cost to advertise on Google Shopping?
Previously, the platform's ads were integrated into Google Ads campaigns, a search engine advertising system, but since April 2020, Google Shopping has been a free service for any company, whether selling pool benches or hair dye.
Users must create a Google Merchant Center account to register and manage their products.
With this change, the Shopping tab uses a search engine similar to the traditional search engine, displaying both organic and paid results.
The decision to eliminate fees and entry barriers makes the platform more competitive and provides opportunities for small retailers, a movement increasingly driven by the market as a whole.
With this prior search directly through Google, the click has a greater likelihood of selling; for example, a customer who searched for soundproofing solution stores already clicked on the product knowing what they wanted.
This platform will significantly increase your store's sales and especially your reach. Considering that Google is used nationwide, you'll be able to expand your business nationwide and make your brand more relevant in the market.